Amazon is ready to hit the fashion industry with StyleSnap

Amazon is ready to hit the fashion industry with StyleSnap

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E-commerce is a booming market today and it touches almost every industry. Today users like to purchase things online than their visit to retail stores and Fashion industry is not an exception to it.

Amazon announced StyleSnap the latest innovation from Amazon Fashion at re: MARS 2019. It is a Machine learning based tool that will help you to explore more on Amazon’s fashion based on the picture you upload to Amazon’s StyleSnap.

“To get started, all you have to do is click the camera icon in the upper right-hand corner of the Amazon App, and select the “StyleSnap” option; then simply upload a photograph or screenshot of a fashion look that you like. StyleSnap will present you with recommendations for similar items on Amazon that match the look in the photo. When providing recommendations, StyleSnap considers a variety of factors such as brand, price range, and customer reviews.” — Amazon wrote in a blog post.

Role of Artificial Intelligence

The tool is based on Artificial Intelligence that uses Deep Learning technique to analyze the images to recommend the best outfit for customers.

Deep learning refers to a class of machine learning techniques based on artificial neural networks, which are inspired by the working of the human brain. Neural networks are made up of millions of artificial neurons connected to each other and can be “trained” to detect images of outfits by feeding it a series of images. For example, if we feed a network thousands of images of maxi and accordion skirts, it will eventually be able to tell the difference between the two styles. If we, however, present it with one Scottish kilt, it may be confused and predict an incorrect class until enough examples are provided to train it otherwise.

Amazon’s consumer worldwide CEO Jeff Wilke unveiled the feature at the company’s Re:MARS conference in Las Vegas today, saying: “The simplicity of the customer experience belies the complexity of the technology behind it.”

”We are highly innovative and customer-obsessed, and we will continue to create new experiences for customers to discover the products they want and love. We are incredibly excited about StyleSnap and how it enables our customers to shop visually for Fashion on Amazon,” said Jeff Wilke.

Tags: Amazon, Amazon is ready to hit the fashion industry with StyleSnap, Artificial Intelligence, Machine Learning, SPOKEN by YOU