Social Media updates at an unbelievable pace, however, it is important to keep improving the marketing strategies. Therefore, the evolving platforms depend on the user’s behavior and the advancement of technologies. So, what should be the key to nail the social media trends of 2019, it is mainly about understanding your audience, the targeted group and the role of content.
To give you a broader aspect of social media trends, we have classified the 10 important trends of 2019; these have been brought to light by the top social media experts.
- Audience is your priority
It is all about loving your audience; it is your responsibility to appreciate the existing audience. As social media is all about maintaining relationships and engagement. A great social media marketer is the one who responds quickly to the queries of the audience. Connecting and marketing with the customers, it is important to be visible. So, let’s say your web content marketing is really good but it does not reach your audience that content is of no use. It is all about becoming invaluable for your audience so that they come after you.
- Be real and share stories
It is no more about fiction any more; it is about being realistic as the audience is looking for stories that are inspirational. It is all about the work done by marketers and brands as they are best story-telling as the social media trends of 2019. It is important to share similar content on several social platforms because the audience wants your presence and that presence should be impactful.
- Influencers can add spice to your branding
Influencer marketing is an insane trend currently as whenever you use open any social media site all you see is influencers marketing for a product. Therefore, it helps a lot as these influencers have huge followers who follow them and these influencers help in taking a brand to almost every person specially the youth.
- Share videos
Videos are such a trend as people end up watching videos to maybe just pass their time. However, it is important for you to have a marketing strategy for videos. There are several types like the live videos, the vertical videos (IGTV), and interactive videos. The social media trends of 2019 which includes videos, will surely let you granular targeting with good amount of advertisements.
- Let your followers trust you
Brands need to work hard in order to capture the audience’s attention and also retain them. However, you cannot survive competition; online reputation management plays an essential role as there are several fake. But the main point is to make a real connect with the audience and if you are able to do that, then surely things shall remain in your favour.
- It is all about LinkedIn this year
LinkedIn is used only by marketers but as the audience becomes smarter they try exploring the new social platforms and LinkedIn is one of them. As LinkedIn comes with the video feature it has becoming easier for marketers to target their audience on LinkedIn. So for the marketers even if the following is less then also their posts make a huge impact.
- Target the mobile users
With this year the users of the mobile device will just double up, however the social experience for the marketer will eventually change. It will help the marketers as the social experience is more fluid and easy. Also the marketers have to keep in mind that everything they put up on social media needs to fit the mobile device so that the audience is engaged.
However, we hope that these social media trends of 2019 have helped you in a manner that you can help yourself in becoming a better marketer.
