You have a pizza business set up on the high street and want more customers to walk into your store. You want to promote your business and improve sales. Great! Then, you will find many such pizza and burgers outlets in your locality, meaning the competition is stiff out there. Fret not. There are ways to market your pizzeria and attract pizza lovers. Yes, you can use Instagram to promote your pizza business.
First things first, you need to focus on your target audience. Usually, teens and the millennial generation love eating cheese-dripping pizzas topped with chunks of chicken, pork, salamis, and veggies. Therefore, when you are using the photo-sharing platform like Instagram, you can promote your business using high-definition images of cheesy pizzas and burgers as well as using videos to show your restaurant ambiance and live pizza served to your customers.
According to an article published on https://www.huffpost.com, 216,000 images are posted daily on Instagram per minute with 4.2 million daily likes generated on the photo-sharing social media platform. Therefore, you can imagine how well you can market your food business to pizza lovers and attract them to your food store. You will benefit if you market in the right way. There is no doubt about the same. Read on to learn about some of the best tips to use Instagram to increase your pizza sales.
Post the best-quality visuals
Today, we are living in the age of smartphones. Therefore, it has become easy to click photos of your mouthwatering pizzas and post them on Instagram. We recommend that you use the HD feature of your smartphone to make your food images look stunning and appetizing.
Take your time to click the photos. There is no need to rush. Decide from which angle your pizza and burger photos will look the best. Once you are sure of it, you can take the photo and post the same on your Instagram business page. Avoid posting poor-quality and blurry images. We are living in the digital age and what customers see online is what they perceive of your pizzeria behind four walls.
You can even share user-generated photos and attract more followers to your business. Today, the millennial generation eats out with friends and post photos of the food they eat. You can use those visuals and share on your Instagram business page. It will make your brand more credible and people with trust your food when they see user-generated content, implying that people visit your pizzeria frequently and love enjoying your pizzas.
Build engagement
When people start liking, commenting, and sharing your post, you build user engagement. If someone likes your pizza photo, post another comment to build engagement and take the conversation forward. You can take another step further by tagging the users to the posts. This way, they’llbe notified when you tag them. It is one of the best ways to start a conversation.
You can post a ‘Thank You’ message when people like your pizza photos and videos on Instagram. Besides, take sometime out of your busy schedule to understand how does Instagram work for business?
Use the right hashtags and tag your pizzeria location
Though you can use up to 10-20 relevant hashtags related to your pizzeria, we recommend that you use not more than six. Post your pizza and burger photos or videos together with the related hashtags. You can include an additional comment with the hashtags used. This way, you would be able to integrate all the relevant hashtags with the copy looking neat and clutter-free. Avoid including a paragraph of hashtags that will do you no good. Instead, your content may be perceived as spammy.
Next, tag your location when posting a stunning image or an interesting video. It will help people in your location to view your Instagram post and figure out where your store is located.
Post frequently
Having an Instagram account is not enough. The photo-sharing site is changing its algorithm more than often. That means you need to keep your posts scheduled on a regular basis for driving user engagement. Post regularly, at least twice every day and balance your posts with the use ofphotos and videos. It will help you in the days to come. There is no doubt about the same.
Your pizzeria customers are your followers. Therefore, they would like to know more about your upcoming pizza flavors, side treats, beverages, and desserts. They would like to know about your offerings. Therefore, you can post images related to your new pizzas and deals.
Avoid making your posts product-centric all the time. Show the other aspects of your business using the Stories feature of Instagram. A behind-the-scenes look of your pizzeria will keep your targeted audience hooked. It will help in improving your likes, comments, and shares. This way, your future buyers will start trusting you and when they would order pizza, they will remember your business name.
Connect with local Instagram accounts
Having an Instagram account is not enough. You must grow your following on the photo-sharing platform. Therefore, look for local businesses close to you. All you need to do is go to the top search bar and enter the name of the pizzeria to see if it has an Instagram page. Most probably, you will find one. When you find it, follow their posts, like a couple of visuals, and add some comments. It willhelp you to get your business the attention and some follow-back as well. There is no doubt about the same.
Make sure that you keep adding comments and liking the content of local Instagram profiles related to your business. Do so even if the local business does not follow your brand right away. This way, when connecting with local businesses, you can learn what they are doing and on whose posts they like, comment, and build engagement.
Conclusion
No matter what other strategies you adopt, use these tips to boost your store sales. Besides, add a call-to-action in your Instagram bio.
