Building brand awareness on Instagram will be far too easy when you use your social media accounts along with it. Why? This is because it is game of numbers. The more followers you have more will be your brand presence and this will increase your sales figure and business revenue. If only you have a convincing and appealing content, you will not only reach out to more and more people but your audience will also find it easy to make a buying decision.
Research has found that currently Instagram officially has more than one billion active users in a month and more that 80% of these users follow a brand or a business. This means there is a high chance that the bulk of your customers are on Instagram which is why your business should also be in it. Therefore, if your business is not already in it, consider it to be high time that your do it for your followers for Instagram and also for the bright future of your business.
However and unfortunately, most of the businesses get it all wrong when it comes to marketing on Instagram. They forget how best they can use Instagram for their business and in their own lives. For example, a generic ad of a garden hose is far less appealing than a beautiful picture of a lady or a gardener watering a plant. Moreover, if you post multiple pictures then it is important to maintain a sequence in it so that the complete message is conveyed to your audience in the best possible way. It is only when people look at an appealing picture they are found to make a buying decision quickly.
Using the human space
Social media is supposedly a distinctively emotional human space. There are several reasons to believe this such as:
- In here you follow your friends
- You like their posts
- You get engaged with the content
- You even share the posts with others
- You follow the causes that you care about and
- You identify with the post.
Ultimately, social media is all about building and being in a community with specific care and concern. This means to make the best use of this useful platform for your business purpose your brand should not be ‘me and only me’ all the time. In such cases the other members of the community will quickly remove themselves from the social community. That means it will accidentally and eventually exclude the exact people that you want to promote your business or product to.
In short, you should not ‘steal’ the attention of your audience rather ‘earn’ it by not talking too much about yourself. The tone matters most when you want to use social media and Instagram.
Creating a better brand awareness
Therefore, if you are contemplating on using Instagram as a tool to create a better brand awareness there are a few things that you should remember before you get going. This will ensure that you reach out to more people and at the same time create a better engagement with them.
First, you must make sure that the message that you want to convey is actually the mission and vision of your business. This is a critical aspect to make use of social media channels to the maximum. According to research, it is found that:
- 64% of the entire consumers typically tend to choose a brand or avoid it based on the stand of the brand on a particular societal issue.
- Most of the people involved in the social community ideally want to rally around things that they particularly believe in.
Since social media is deeply rooted in human emotion and identity, it is important that you know how to play with their emotions in the best possible way without hurting their feelings at any cost or any time. On the contrary, you should focus on the ways in which you can inspire your audience with your brand. This will eventually encourage the people to rally around your brand as it will have a specific social cause.
In order to covey your message and mission in the best possible way you will need to play your cards right. This will ensure that your audience not only make a purchase from you but eventually become your brand advocates. They will tell their friends who share the same mission as well.
You must start your journey with a belief that people like only those contents that look like it is created by and for real people.It is important and elementary for you to remember that every brand posts their content on social media by invading the space of someone else. These spaces are typically earmarked for their friends and family. Therefore, it is paramount for you to be sure that your brand will be welcome in that particular space. Therefore, you will need to take a nod from the friends and family. The best way to do so is to create content with heart and soul for the people rather than a corporation.
In order to make your content unique for your business here are a few tips:
- Create an engaging brand voice: You must play with the ways to communicate with your audience and at all times ensure that you embrace a unique human tone of voice. It should feel like it is one of their friends talking and engaging and therefore they will remember you for that specific reason.
- Do not overthink production: There is no doubt that content is king in social media which is proved in a big way. Audiences now do not mind a shot on an iPhone as long as the content is valuable. That means they actually prefer lower production value. It makes them feel it is something that their friend of family member can make.
All these will remove the “big corporation stink” from your content and make it more human and personal to create better brand awareness and a large number of followers.