What is Digital Marketing and What Actually Does The Digital Marketing Agency Do?

What is Digital Marketing and What Actually Does The Digital Marketing Agency Do?


While you travel around the city, you might have come across banners or billboards about different products. For example, you might have come across brands such as Amul, Coca-Cola, McDonald’s, etc. promoting through billboard advertisements or even via TV, radio newspaper, magazine, etc. ads.

But the world of marketing has changed today.

This is because traditional marketing like the above isn’t able to reach the audiences now as it did before. Even when traditional marketing was at its peak, it wasn’t considered as an accurate way. It was just the game of numbers that don’t work anymore today. Though newspapers and magazines are outdated even TV and radio are declining in a major way.

What is Digital Marketing and What Actually Does The Digital Marketing Agency Do?

If you are still using traditional marketing for your business, it is just like checking for your old FM radio in the hope of picking up few stations. When digital marketing is displaying your favourite products that too straight to your smartphone, why would you go for the old marketing method?

Let’s check about digital marketing.

What is Digital Marketing?

Talking in very simple terms, digital marketing is referred to as any online marketing strategies or assets used to promote your business. It is a data driven way of marketing to promote a targeted brand via technology.

Digital marketing is like an umbrella that covers mobile apps, podcasts and other forms of digital media with internet being the centre of all tools and channels disposed by a digital marketer.

It is extremely organized, highly targeted method of marketing and delivers statistic results in real time. There isn’t any guess work when delivering results. The test of strategies is taken continuously to ensure that all is working well and if something isn’t, it is worked on immediately. You can measure the results and do strategy adjustments immediately.

What is a Digital Marketing Agency?

A digital marketing agency is a team of marketing professionals that focus on results-based marketing in the digital world. Rankraft is a popular digital marketing agency services in India that helps businesses to promote their brand by using various digital marketing tactics.

What is Digital Marketing and What Actually Does The Digital Marketing Agency Do?

A genuine digital marketing agency doesn’t click the trigger of the gun in the hope of hunting a cheetah. Today, the TV, radio and magazine ads are getting replaced with a team of strategies, creatives, consultants and developers working together from scratch to deliver quality results. So, it can be termed as a brand-development and lead-generation engine.

What does a Digital Marketing Agency Do?

Let’s now see the services offer by a digital marketing agency.

Search Engine Optimization (SEO)

SEO is the most important factor for every website to rank in the search engine. Getting your articles ranked high in searches is more than just building “brand awareness” or getting more page views. It’s a fact that 72% of people browse Google when they first realize that they have a problem. Therefore, it’s important to manage SEO to display the right type of content to the right people at the right time in their buyer’s journey.

In SEO, the team does infrastructure analysis, link profile audit, UX evaluation, SEO campaign management and broken link identification and outreach.

Website Development

To run an online business, having a well-designed website with clean content should be your top priority. Digital marketing agencies also have a separate team of programmers and UX designers with several websites in their portfolio. They have the skill sets to develop or redesign your website so that it meets the standards and provides your visitors with the best experience.

Though you have newly developed your website which doesn’t need changes, you can still hire a digital marketing agency to go through it and recommend you some suggestions.

Social Media Advertising and Management

It isn’t easy to stay relevant in today’s business competition, if you don’t have an active social media profile. Therefore, every newly established business is creating its social media marketing services page to connect to the larger audience online.

You can leave the work of managing your social network profiles to the digital marketing agency in order to meet the industry standards. They will make sure that all your social media posts are well designed, with short and catchy copies that give a clear message. This is possible because they have experienced, creative social media managers that can produce quality content and bring in more engagement with your fans.

Your digital marketing agency can take good care of your advertising. That includes investing into several campaigns, targeting the right people, and bringing them to your website.

Content Marketing

Another fairly broad term in digital marketing is content marketing. Content marketing comprises of any digital marketing effort that uses content assets such as blog posts, infographics, eBooks, videos, content analyses, etc. to build brand awareness or drive sales.

It is a fuel that has given rise to several multi-million dollar businesses. You might think that creating content just means to write a few blog posts every week and posting them on your website. But it doesn’t end here as you need to share that to bring in leads and if this is known to any company, it understand the complicated process.

Email Marketing

Do you know that e-mail still generates the most ROI for marketers? The stats show that for every $1 spent, email marketing generates $38 in return.

The audience that uses e-mail is larger as compared to any other social network.

Also, consumer’s behave differently around e-mail in comparison to other platforms. E-mails are mostly used by the business people to have private, one-on-one conversations with both their colleagues as well as with strangers. You won’t find that the same people are turning to Facebook for similar conversations.

Hence, e-mail is a transactional medium. E-mails are mostly used to send deals and offers to customers and they expect those to be purchased via e-mails. While Facebook is used to just chat with friends and see what everyone is up to. The mindset of customers is different on this platform.

You might get services such as list building, engaging with your list before it goes cold, segmentation, or autoresponder sequence optimization.

Measuring, Optimization, and Reporting

Measurability is the best thing that a digital marketing agency does. The agency runs digital marketing campaigns that help you to know the amount of money invested and the results you got from that. It is possible to measure all campaigns along with their comparison to various time periods and those are constantly monitored to squeeze out the best results.

This data can be used by your digital marketing agency to dive into details about your industry and audience and also, improve your future campaigns. Digital marketing agencies prepare a monthly or weekly report in depth to let you know your campaigns’ success. You can always ask them to clarify things to you, if you don’t understand.

Have You Heard About Rankraft?

Rankraft is one of the best digital marketing agencies of India that offers all the services mentioned above. They have a talented and well-experienced team that helps in marketing your business online with complete responsibility. They do a lot of brainstorming on your projects and build effective digital marketing strategies to help your business grow and stand unique. They also take their client’s feedback and make the changes accordingly in the campaigns. Also, you will get complete report of all the campaigns running for your project.

Wrapping Up

Remember digital marketing is important to create your brand awareness and business growth. It doesn’t matter how and where you are currently marketing your business. But one thing is for sure: a skilled digital marketing agency is the only one that will take your brand awareness, marketing, ROI, and overall profitability to new levels.