Flowers have always been associated with love. The context might differ – it might be a single rose for your love interest or a bouquet for a couple getting married, or it could be a wreath for a loved one who has left the world. Anything said about flowers hold an extraordinary place that is close to human emotions.
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Flower Power:
From time immemorial, flowers have always been a great way to express love. There was a time when people used to go in search of flower shops, talk to the florist and get the choices of flowers, and deliver it themselves to their loved ones. While the relevance of flowers states beyond time, the mechanism of giving flowers has drastically changed.
The Challenges:
There are two challenges in today’s situations. On one side, the florists are not able to find their business all the time. They are also not able to ensure that all the flowers that they have got the visibility. More often than not, the customer is in the sense of hurry, have a few flowers in mind, and buy them and leave. This puts florists in a bit of a fix.
On the other side, the customer does not have the time and patience to find the perfect florist, customize their bouquet, and take it to their loved one. There are also a few hassles like remembering the dates and finding the perfect time to buy and deliver the flowers.
What is there was a solution that could benefit both the florists and the customers?
The On-Demand Market
The birth of Uber as a big name has heralded a new era in the way services are consumed. No longer is a service required to be there all the time but can be given when a customer needs it, and then the need is explicitly expressed. This is the world of on-demand services.
Before the inception of Uber, cabs would be going around the city or station in a taxi stand waiting for the customers. However, after the arrival of Uber, an app would notify the need of a customer, and only then, the cab would start. This method can be extrapolated to all industries, including the industry of flower delivery.
Given the timeless appeal of flowers and the relevance of on-demand services like Uber, creating an Uber for flower delivery would be a great business idea.
What Is it All About?
Uber for flower delivery is an application that helps users order for flowers to be delivered to their loved ones as and when they want it. This application helps in multiple ways. For the user, they are given a choice to place the order as and when they want. For the florist, it connects people with a specific want of their services precisely at the time when they need it. It also ensures that all the flowers that the florist has are listed, providing a better range of selection for the user. All these will ultimately result in better profits for the florist. The florist can have their offerings categorized by occasion, type, price, and size. Adding a picture of the flower gives the visual touch to the experience of the users, which enhances the possibility of making a purchase.
A business that wishes to create an app similar to Uber for flower delivery is an excellent chance for reaping profits. There are multiple channels like a commission from the florist, advertisements, and paid express deliveries that can be used as sources of revenue.
Why Is It Better?
It is no question that an Uber for flower delivery app will solve all the logical issues involved with delivering flowers to your loved ones. However, it is not only this solution that makes the app the disruptor of the traditional flower market. The application can also offer a lot of value-added services that can be effected through push notification.
The push notification can be used for scheduling messages based on the personal data of the user. The data could include friends’ birthdays, anniversaries, and popular events like Valentine’s Day, Christmas, Mother’s Day, Easter, Friendship Day, etc. These notifications will help users place timely and relevant orders.
You can also have loyalty points that entice users into repetitively buying with you. It has to be accepted that loyalty is one of the biggest factors that influence today’s business.
A robust CRM will be able to categorize users based on their attributes. The attributes include location, age, sex, marital status, birthdays, and a lot more of them. Additionally, florists can also create customized lists of customers to send their promotional messages. The customization can also happen through geofencing – this feature is particularly useful when there are offers for same-day delivery and express delivery where distance plays a vital role.
Opening Your Flower Delivery Business
If you are a florist who would like to capitalize on this trend of ‘on-demand’, all you need to do is find the right technology provider who will provide the app for your business idea. With Uber for flower delivery app providers, the task of app development is taken care of efficiently and effectively. In short, if you find your right technology partner in creating your flower delivery app, your business is bound to bloom!