Key Performance Indicators for a Marketing Manager


What’s a Marketing Manager?

The marketing manager is the person who manages the promotion and advertisement of a company product or service. It can be a single piece of entry or the whole line of products or services for an individual project. A marketing manager must possess an outgoing, spontaneous and sociable characteristics. These are only the basics as additionally, they need to keep their focus and professionalism when it comes to meeting the budget constraints and due dates.

They’re also responsible in accomplishing a number of tasks, like proper estimation and allocation of budget for marketing campaigns, submission of proposals to be approved, engagement with advertising companies, closing plenty of negotiations, preparing sales and advertising contracts, reassuring the product quality and content of the online advertisement and tv commercials.

What’s Key Performance Indicator?

KPIs or Key Performance Indicators would be the metrics that could prove everything that you do as a professional. It can be utilized to estimate the results for the whole organization or for a certain team.

The key information is that, if you plan to activate with a long-term business goal, you ought to assure that marketing and sales departments have a planned and detailed KPIs to help keep them on the best track.

This can be a listing of Marketing KPI that you might want to help keep on track.

Sales Revenue

Does your company gain a rise in revenue throughout your marketing campaign? Monitoring your sales revenue is significant to know how your marketing campaign impacts sales. Certainly, a business won’t spend money when it won’t generate monetary value.

Cost Per Lead

Be wise when weighing your customer acquisition costs both for inbound and outbound marketing. This requires the integration of marketing automation and CRM platforms when calculating your customer acquisition costs.

Calculating CAC (Customer Acquisition Cost) for inbound marketing, relevant costs include:

Manpower (creative and technical)

Technology and software

General overhead

Calculating CAC (Customer Acquisition Cost) for outbound marketing, relevant costs include:


Marketing distribution

Manpower (sales and marketing)

General overhead

Customer Lifetime Value

This can be a formula to compute your customer lifetime value.

(Average sale per customer) x (Average amount of times a customer buys per year) x (Average retention amount of time in months or years for an average customer)

The lifetime value of your visitors may be increased by developing and continuously nurturing your leading campaigns for the existing customers.

Social Media Traffic

Clients are cautious regarding the importance of social media marketing inside their inbound marketing, but since the years passed by it’s proven priceless to every campaign’s success. Metrics you can apply showing the significance and impact of social media marketing in your marketing efforts include:

Amount of lead conversions generated via each social media marketing channel

Amount of customer conversions generated through the social media marketing channel

Percentage of traffic-related to social media marketing channels

When working with social media marketing sites like Instagram, Twitter, Facebook, LinkedIn, Pinterest, YouTube and Instagram you might not need all the time in the world to effectively maximize the advantages of every platform, but breaking them down by the amount of leads, customers, and percentage of traffic coming from each will help you conclude on which areas to place extra effort.

Mobile Traffic

The structure and design of one’s website should really be compatible to any king of techy gadgets, especially for mobile phones. Many people are browsing the internet exclusively from their smartphones and device. Google’s algorithm will automatically generate those sites that are optimized for mobile, you need to know the needs of one’s visitors.

Concentrate on the next:

Mobile traffic

Amount of lead conversions from mobile devices

Bounce rates from mobile devices

Conversion rates from mobile-optimized landing pages

Popular mobile devices

Take notice on what does your website seems to the cell phones of netizens to improve better engagement and connection.