More followers are to Instagram. Then, you can use the photo-sharing social media channel to boost other parts of your company. The ideal way to expand your business is to guide your Instagram followers into their email’s inboxes.
Even in this age of social networking sites, email campaigns are one of the best ways to build lasting business relationships with your customers. That is because emails establish direct contact with your prospects. Instead of scrolling through social media feeds, your potential buyers can directly read messages in their inbox.
Then, Instagram is an essential aspect of your email subscription building strategy. Therefore, you must make the most out of the platform. Here are some smart tips to do:
Use Instagram stories
Instagram is not just a platform to share your selfies. On the contrary, the stories feature has gone a long way in the growth of businesses lately. Studies show there are over 300 million active Instagram users who are reaping the maximum benefits of the stories feature daily. Therefore, use it to connect with your prospective customers in a genuine way and in real-time.
Use stories to ensure more conversions than standard Instagram posts. That is because you can do numerous things using this feature. These include adding copy to your visual content, creating swipe up links to guide followers to specific landing pages, and integrating call-to-actions that help in conversions more than ever. This way, you can ensure real Instagram likes for your business page on this social media platform and grow your email subscribers simultaneously.
It is natural for you to work hard to gain more Instagram followers and ask them to sign up to your email newsletters. Then, the same might not be so obvious for the users. Therefore, you need to integrate a call-to-action and ask users to take the subsequent step and use the right CTA to motivate your prospects to click, sign up for your newsletters, and purchase your products or services. An unbelievably simple technique, which is quite effective to generate leads.
Use CTAs like register, subscribe, download, and buy to increase your rate of conversion. These power words will help you achieve your business goals. Besides, you can include CTAs in your Instagram bio to help followers move toward your giveaways or include them in the post descriptions to target new followers discovering your posts through relevant hashtags.
Share user-generated content
When it comes to user-generated content (UGC), it has taken the social media channels by storm. Share user photos, reviews, and videos to drive more engagement because it is the best word-of-mouth advertising on the digital medium. It is a foolproof way to drive conversions because studies prove that posts with UGC content have a 4.5 percent more conversion rate than standard Instagram posts.
Besides increasing conversions, UGC also helps in discovering and accessing more content that might have cost you time and money to generate. Use this strategy to reap the maximum benefits and increase your email subscribers.
Try these tips in real life to grow your fan following and increasing your email list. You’ll be surprised by the outcome.