The Secrets of Video Post-Production to Make the Perfect Company Spot

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We have seen that today a company to emerge and impose itself in an original way with respect to its competitors cannot but invest in a good Video Advertising campaign.

But how is the perfect company spot made? Today we discover one of the key moments of video production: video post-production.

Dotmotions creates photographic and video services in Bergamo and Milan with passion and creativity. In addition to the numerous artistic projects, documentaries and fashion films, our reality is mainly concerned with institutional videos and company commercials.

Companies just to mention the latest collaborations – have relied on Dotmotions to immediately and creatively communicate their mission and products.

But let’s find out how the creation of a corporate video actually works.

The first phase of work involves a brainstorming session with the clients to elaborate the concept and the storyboard to follow during the shooting. Already in this first stage it is essential to agree with the customer the style of filming and the desired effects to best express their message.

Then follows the actual video creation, which however is not the last of the work phases. Unlike what we think, in fact, good shots are not enough to get a successful video. The video achieves an aspect achieved only in the last, decisive, post-production phase.

What is video post-production?

By post production we mean all the activities that follow the shooting and precede the delivery or distribution of the finished video.

Let’s start with the assembly. It allows the shots taken by different operators, machines and shots to be condensed in a few minutes (or even seconds). Its main function is to synthesize shooting times. Sometimes in fact the duration of the shot is much higher than the time limits imposed by conciseness and essentiality. For this reason it may be necessary to cut entire scenes or join different scenes.

Post production video: not just editing.

Another component of video post-production is the sound reinforcement.

It allows you to insert music, sound effects and voiceover songs directly on the images.

In the tradition of audiovisual products sound has always had the power to give images a sort of three-dimensionality. The sound, that is, would help create a more complex and profound final product. To understand it, just think of how choosing a music instead of another can influence the meaning of the same scene.

For the creation of a corporate video you can choose different roads. Images can be synchronized with a neutral soundtrack that smoothly follows the movements between shots. But you can also tell the story of the company through the voice of its protagonists who retrace the main stages.

Thanks to the tools offered by today’s technology it is also possible to enrich our videos with different types of special effects.

The special effects were created to simulate particularly dangerous or unnatural footage without giving up the illusion of reality. Although they started from the cinema, some effects are commonly used in video advertising. In this context, they represent an effective tool for achieving dynamic and engaging communication.

How to “animate” a company commercial?

The ‘ digital animation , the computer graphics and 3D animations  are just some of the new frontiers of digital and can be exploited in video post-production.

A very effective way to describe your products in a company commercial is to write directly on the images.

In this way, all the information necessary to describe the product is provided without interrupting the fluidity of the images or reducing their impact.

The Stop motion, which combines video and photography in an unprecedented way, is born in the analogue world and is best developed with digital technology. This technique consists in sequencing a series of frames of an object taken up in different positions. Thanks to its ability to “give life” to inanimate objects, the Stop motion is mainly used in the production of cartoons. However we often find it also in advertising videos. The effect is definitely original and guaranteed success.

The video at post production studios in Dubai Media city phase also includes Color correction. This tool corrects the color range of an entire frame or some sections of it. Color correction is often used in the production of promotional videos to convey a certain overall atmosphere. By intervening with filters on the color of light, it allows to give the video a more natural or, on the contrary, a surreal and alienating aspect.

The Compositing finally, is a widely used technique today to combine several video sources. By superimposing the elements coming from separate sources, it allows, for example, to place a subject in a space different from that of the shooting.

Post video production and brand promotion

The video post-production allows us to finalize our shots by subtracting, correcting or adding, so as to arrive at the finished product fully meeting the customer’s requests.

It is therefore a strategic phase for the promotion of one’s brand or product. But Dotmotions is not limited to this and follows you during all stages of video production.

In addition to our experience and professionalism we put at your disposal a photo studio in Bergamo to make your indoor spots. We also have the best and latest film shooting equipment. Professional microphones for audio recording in the field. Steady cams, dollies and drones for dynamic shooting. But also tools for shooting in 4K RAW and for exploring the new frontiers of 3D.

Dotmotions also uses an anechoic room for dubbing and two professional stations for video post-production with Final cut and After Effects.