Websites of famous companies make you look at their design in awe. Want to know the secret of their design that attracts their visitors right from the very first moment they look at it? Let me offer you 3 of the best design techniques incorporated by famous companies and why they are simply irresistible.
Interactive Video Slideshows (Starbucks)
We all know how popular Starbucks is and whether it needs a website as we all use Starbucks products from various outlets and through text messages/WhatsApp. So, does Starbucks really needs an online presence in the first place? Definitely, as all the popular companies which are leaders in their own domain have an online presence. So, what Starbucks website offer us in terms of design and layout? It is the interactive video slide shows that they use to market their latest products and social efforts.
So, do you think that it is worth the hype? The answer is a resounding yes as Starbucks website is a big hit, especially with its target market. The smart use of interactive video slideshows makes everything perfect here so that you don’t need to look for the information on the Starbucks website. This is one trend that will catch up with the rest of the companies pretty soon as slideshows offer great visibility and make users engage with the company online after watching the videos.
Apt Use of Drop-Down Menus (Johnson & Johnson)
If you associate Johnson & Johnson just with baby powders and other products for infants, you are not alone as across the world many people have this idea about this company. While Johnson & Johnson offers a host of other products like Shampoo, Skin Care and Contact lenses are also very famous. So, the target audience for Johnson & Johnson is quite varied. So, what they need to do here? Read on.
Johnson & Johnson need to communicate well with their target audience and one of the quickest solutions in this concern is the use of dropdown navigation while leaving the slideshow or videos on the homepage. This makes sense as people who browse through internal pages are genuinely looking for information for a product to be sure of what they are consuming or about to purchase. Dropdown offers them great support so that they can look up for information without going back and forth through different pages or sections.
Sorting of Specific Information (Costco Wholesale)
The last example that I will talk about in this blog is all about using sorting of specific information by Costco Wholesale. If you haven’t heard of this company, Costco Wholesale is a chain of membership-only warehouse clubs and is one of the largest retailers in the world. So, you can now easily guess on which level Costco Wholesale works, the traffic its website regularly gets and what’s the expectation of their regular and new customers.
The website works so that only specific sections and its links are opened to a customer. This saves a lot of time for the customer as he gets to know about the latest offers of only the products in which he has a genuine interest. Current offers are showcased in a slideshow which gets the bulk of the page, but no one complains as that’s exactly what customers look for. This is like the go-to strategy that companies especially e-commerce concerns need to look at seriously for best results.
If you think that these design patterns and page designs are fluke or companies incorporate them just through testing, then I think you don’t really understand the process. Huge companies, with their reputation on the line, can’t experiment much as they receive severe backlash from their customers and design pundits. That’s where they need the support of a Branex – web design agency having expertise in making things work for big companies like Johnson and Johnson and Costco Wholesale. Only in this way they come out triumphant so that they can satisfy their current and prospective customers.
There are many things that you need to work on and know about the design. If you want to know more about any of the design aspects here or want to offer your valuable feedback, please use the comments section below.