You need to keep so many things under consideration while you design your packaging since the social media has started to examine everything little perspective and criticize it, which drips down the market and results in low sales. People find it way more convenient shopping online rather than visiting the stores and outlets and wasting so much of their time in checking out every little product after walking for a long time.
Therefore, online shopping has raised at a very large scale, since there are multiple occasions when the online retailers provide large sales and promotions attracting so many consumers on Black Friday as well as other occasions. Social media has a very big impact on everyone’s daily life. It has so much of importance that people often choose social media to decide whether they should invest their money or not.
However, there are many reviews of different customers with different experiences sharing them with everyone. Therefore, you cannot afford any mistakes or inconvenience in packaging.
Impact of Social media
Including me, just like everyone would always love to invest their money at something worthwhile. Therefore, we check out the social media or look for videos about the product that you are thinking to purchase. Therefore, if the consumers find your product be unboxed and if they find it damaged or even unattractive, they would skip over it and look for other brands.
Online vloggers and bloggers have almost reviewed everything out in the market to increase their fame and help others at the same time. Vloggers have started to make videos of different types of products to show people what it is before they buy it, they share all types of information regarding the product whether it has a good packaging or if the product is value for money or not.
Therefore, this should not be something you should be scared or afraid of. This is the best opportunity to show your product out to the world through the vloggers and social media if they get satisfied while they unbox the video.
Whenever people try something new, they share out their experience over the internet, people get to know about it, they keep forwarding it out to others, and that is how social media brings an impact.
So Be Ready!
You need to make sure that whenever the product is reviewed, you need to make sure that your packaging is made of good material along with the right shape for the product to provide as much protection as possible, a package that could attract people, and a package that would speak for itself.
In this era of online shopping, protection has to be taken to the next level to deliver the product safe and sound during the 4-5 business days where the product moves from one place to another.
Many of the customers have complained about the packaging not strong enough to protect what is inside, so you need to choose the right packaging box material, which meets all sort of robust environment, so the package should have the right size with a suitable shape.
The custom printed boxes should be designed in such a way that it would easily be unboxed with unique styles to attract customers when they check out the social media for the product. Moreover, you should also make it portable and easy to carry away wherever you want. Making it easy to collect and carry would be a plus point for attracting more consumers.
One of the main concern, which a customer faces while buying a product online or even at retail shops, is if the product is safe and sound inside. You need to be smart about your packaging, allowing seals to ensure that the product is packed and never opened.
Therefore you should also keep return policies and exchange policy if the product is damaged inside or malfunctioning so that the consumers would be confident enough to buy it without any hesitation. You must keep the logo of the brand, which should be located at the front and should be visible to everyone to recognize other products of the same brand as well as displaying the name of the company.
Beside the vloggers and bloggers, many people share their experiences with their products and their packaging by simply posting pictures online and displaying it all over the world. Therefore, you need to have an attraction to your packaging as well. You can choose different shapes and styles, which would be yes for the consumers, because people desire something unique and different from others, as long as it has an attractive appearance.
When it comes to the face of the package, you need to add exquisite pictures and design to catch an eye if the customer.
There are many different types of new techniques, which have taken over the social media for their uniqueness. There has been color changing technology, which helps to indicate how fresh the dairy products are; there are different materials used especially the raw ones to keep the product safe and provide them heat for specific products.
Transparency has also been a big yes for both types of shopping as you get a chance to check out the product within the transparent bag easily. You may also be careful and make assure that you choose the right piece rather than any damages piece. This way, you can easily take over social media by acknowledging the product, choosing a creative idea, which would be fascinating enough to catch everyone’s eye.
Keeping a good quality of the packaging is also a key point. You should keep in mind as a challenge and invest your time in packaging too I’m ordered to satisfy the social media, as social media can easily bring down a brand or bring up your brand to the first in just one day, you need to strive your best when it comes to packaging.