Wal-Mart is joining hands with Google to take on its rival Amazon. Soon customers can order walmart product by voice with the help of Google. Means, customer need to say on his Google Assistance “OK Google, Order butter” and Item will be added into your cart. Amazing, but true. Google and Walmart partnered with each other to make this true.
Wal-mart announced in a blog post that beginning in late September, it will be making hundreds of thousands of items available for voice shopping on Google Assistant, in a bid to compete with Amazon’s Alexa capability on its Echo devices and offer a service many competitors do.
Both the companies said that this partnership is not about today’s shopping but it is about future shopping. They said that they can foresaw — walmart customers reordering items by using google voice assistance on their Google home. Wal-Mart customers can link their account with Google, that allows google to learn their shopping pattern and products they can purchase in future.
Specifically Customer may take advantage of Wallmart’s easy reorder feature through integration with Google’s shopping service, Google Express. Because easy reorder understands customer’s personal preference based on his previous order on Walmart.com.
To buy again, you don’t have to use a specific phrase beyond, “OK, Google.” Then, anything like “order peanut butter” or “reorder peanut butter” or “buy peanut butter” or “buy peanut from Walmart” will do.
If the item is over $35 – Walmart’s minimum for free shipping – Google will ask if you’d like it delivered in two days. If it’s under that threshold, it’s added to your Walmart cart, accessible in both the Google Home companion app and Google Express app. When your cart fills above the $35 minimum, you’ll be prodded to complete the checkout. — TechCrunch reported
Initially it will be integrated with Walmart’s easy reorder but, plan is to move further into voice shopping. By next year you can buy groceries over voice shopping.
“It makes sense for us to team up with Google. They’ve made significant investments in natural language processing and artificial intelligence to deliver a powerful voice shopping experience,” Marc Lore (who is leading Walmart’s efforts to bolster its e-commerce business) wrote in a blog post.