You have a grand product idea, and you’ve managed to develop a website for your product. You invited all your friends and family to try out your site. Some loved it, and others felt envious of your success. The next day, some more friends visited your website and placed an order.
After a week, when all your friends tried the website, no one else seems to visit your website. You checked the website, and everything seems to be working all right. The reason why no one else is visiting your website is that no one knows anything about your existence.
For your website to make a sale, you must appear in the search engine result where people are searching for products online. Whether it is Google, Bing, or DuckDuckGo, you must optimize your website so that it can appear in search results. This optimization is known as Search Engine Optimization (SEO).
Most of the website owners feel that SEO is something technical and can only be done by people who have mastered this skill. To an extent, it is right. If you have fierce competition out there, you need to have some damn good SEO skills to compete with those monsters out there.
Do you know that 93% of the traffic comes from search engines? But what if your visitor doesn’t find your website on the first page of Google? That can be an issue for you. Before you start panicking, here some tried and tested SEO tips that will surely place your website on the first page of Google search results page.
1) Content is the ultimate deal-breaker
On average, you have 8 seconds to grab the attention of the visitor. If the content on your website is not engaging the user, they will leave the site without purchasing anything. To entice users, you must develop content that provides value to your visitors. You can either hire a professional freelance content writer or a digital agency to write content for your website.
Sit with your team and brainstorm your company values, and list them down on paper. Now, ask the writer to integrate these values into your website copy.
2) Fix the technical issues
One of the most redundant SEO issues is the technical bugs that decrease the value of your website and drop your search engine ranking. These technical issues include broken links, indexing issues, 404 errors, etc.
To fix those technical issues on your website, you must visit the Google Webmaster tool every alternate day. In this tool, you’ll learn how to fix these issues without affecting anything else on the website.
Furthermore, tools like SEO site checkup will help you to analyze the website and perform an audit of the website and suggest how to fix them.
3) Promote your website on Social Media
If you are waiting for judgment day so that you can promote your website, that won’t happen soon. So, it is better that you start promoting your site on social media starting tomorrow. Google is filled with websites, experts who will teach you how to promote yourself on LinkedIn or what is the best way to gain maximum organic traffic from Facebook?
You need enough will to start your journey on social media. Free tools like Buffer and Hubspot will not just schedule your social media posts; they will monitor, analyze, and suggest how and when can you post on social media to get maximum traffic?
Timing on social media is everything. The right post at the right time can hit your target market. And when it does, you must be present to take full advantage of it. Use Facebook groups, LinkedIn groups to connect with people and show them how your product/service can benefit them?
4) Work on your On-Page website elements
Your page title, description of the product/service gives an idea to the visitors about the niche of your offering. Plan the title and page descriptions well. An easy-to-read title will provide users with a sense of what is the page about and what value will it add to them?
When you are doing on-page SEO for your website, ensure that every page is optimized in a way that gives a clear picture of the product/service. There should be no secrets and hidden offerings that are not mentioned on the page. Whatever you are offering to users, let them know clearly.
For instance, if you have an online leather jacket store, then every page must be filled with valuable content regarding the quality of the leather jacket and the benefits that the user will get by ordering the jacket from your website.
5) It’s All about user experience
As mentioned earlier, you have 8 seconds to grab the attention of the visitor. If the website doesn’t open fully in those 8 seconds, then all your hard work will be useless.
The goal of your website should be to give visitors a seamless shopping experience. If the user feels stuck while purchasing something from your website, it means that you need to do some more work on the usability of the website.
And now, the competition is not just with desktop websites; mobile-friendly sites are the real winners. Your website needs to be responsive in every way. It is not a choice anymore. It is a necessity of the modern age of the internet.
In a nutshell
The competition is fierce, and you need to step up your game to appear on the first page of Google. SEO is not a one-time thing. It will help if you stay active every single day. The content, design, and technical issues need attention every day.
You need to modify the content, usability, and even the speed of your website so that you can compete with your competitors so that you can create and sustain your market share where staying static is not an option anymore.