After launching Facebook WATCH, facebook is testing a feature called “Instant Videos” that enables you to watch videos without wasting your data plan on watching these videos. It will download videos when you will get connected through WIFI to make it ready to watch.
The feature was first reported by “Director of social media at TheNextWeb” Matt Navarra
Facebook Instant Videos coming soon? ⚡️— Matt Navarra (@MattNavarra) September 11, 2017
h/t Devesh Logendran pic.twitter.com/rNZYkbeL2r
Later it was confirmed by Tech news website Techcrunch.
Facebook confirmed to TechCrunch that it’s testing Instant Videos with a small percentage of people using its Android app. There’s no indication yet of whether this feature will roll out wider. It’s not entirely clear how Facebook is putting it to use either, such as whether these videos are ones that would algorithmically appear at the top of your News Feed, or if they come from Facebook’s new video hub.
This feature can also help Facebook Watch users to preload their favorite episodes, so that users can watch these episodes without any load time and data.
While facebook’s instant article was more focused on speed and make the news feed easy to read the news, Instant videos are focused on load time and data packs. This will boost viewership on facebook and improve viewing experience by ready to GO videos.