It has become imperative for businesses to include a corporate branding agency in their business model to make their operations more comprehensive and result-oriented. Corporate branding is a broad term which represents the face of a corporate entity and highlights the philosophy or the core value. A profound corporate branding agency enables to convert your company into a brand by implementing corporate branding strategies that lead to increased visibility and revenue generation. A client should recall everything about your brand when he sees your company’s logo; it is the main attribute of a successful corporate branding campaign.
A corporate branding agency can help you double your profit in varied ways and also keeps your company in-pace with this dynamic technology-driven world.
A corporate branding agency helps in increasing your profits as it highlights the fundamentals of a corporate brand like:
• What is the brand?
• What is the target audience?
• What is the core value and vision?
• Why should people prefer your product to other products?
Demonstrating the fundamentals innovatively and creatively attracts more organic traffic and increases the number of clients and potential clients. After describing the fundamentals, a corporate branding agency also helps in finding the deviations and loopholes in the business plan.
Corporate branding agency provides the spirit that gives a distinguishing image to the company.
Corporate Branding Framework
The work of a corporate branding agency is poles apart from a product branding agency. A corporate branding agency helps a business entity to enlighten the target audience about the brand’s values, vision, unique selling proposition, and purpose to be in the industry; to create a presence and encourage brand visibility.
• The first step is to explain the nature of the brand, brand philosophy, long and short-term objectives, and the specific target audience to the internal stakeholders of the company, ensuring that the whole team is moving in the same direction. For instance, the employees of Maruti Suzuki understand the fact that the cars manufactured by them are for middle-class families. Therefore, they draft their sales strategy accordingly for the clients and potential clients.
• After keeping all the internal members in the loop, the next step is brand positioning. It involves deciding the way to position the brand in the market and create a unique impression in the minds of the target audience. In this step, corporate branding agencies have to determine in which category the product will fall- luxury, mid-segment, or affordable. For instance, Mercedes falls in the luxury segment, and Hyundai falls in the mid-segment category.
• Next is deciding the vision and the mission of the company. The company should have a striking ‘hero introduction’ and ‘tagline’ both should be concise and catchy so that consumers feel excited when they read or narrate them. ‘Thums up taste the thunder’ is the tagline of a carbonated drink ‘Thums Up’, a brand of Coca-Cola India. This tagline has helped the brand to create a rock-solid image in the target market, that the product provides energy and makes you feel like thunder.
• The next step involves working on some creative elements like logo, mascot, colour palette, and design templates. All these elements should introduce and describe your brand in a unique and detailed manner. For instance, the logo for ‘Beats by Dr Dre’ is pretty simple; the circular shape portrays the human head, and the ‘b’ represents the brand’s headphones. The logo clearly explains that ‘Beats by Dr Dre’ is a headphone brand.
• Once all the points are in place, it is time for the corporate branding agency to execute their client’s branding strategy by carving a niche in the market, participating in social or corporate events, and give the brand its due presence.
All these points help in describing the level of customer service provided by the corporate entity and the unique selling proposition (USP) that can be quality, affordability, fast delivery, and many more.
Other than highlighting the fundamentals, corporate branding offers a multitude of opportunities to double your profit:
• It smoothens new product launches because a renowned corporate branding agency helps in already creating a strong brand image in the market. For instance, when Apple launched iPad Pro, it sold like hotcakes even in these rough times when the purchasing power of a rational consumer is less, as compared to the past. It happened because the brand already has a strong brand legacy and an immense pool of customers with it.
• It helps a company to research and tap new markets and locations and expand business to a global level, as the brand already has a reputed image in the market. It helps the brand to break all the barriers of entry and be on the forefront in the market. For example, when OnePlus tapped the Indian market, it sold 500 smartphones in a few moments. It happened because the brand’s corporate branding agency had already created enough hype about the products by portraying the fundaments of the brand attractively and efficiently.
• With new-age branding strategies designed by a seasoned corporate branding agency, an emotional connection establishes among the entity, clients, and prospective clients. The customer always have something to look up to whenever they think of that particular corporate entity. It also encourages customer loyalty, retention, and optimization of the conversion rate.
• It also helps in cutting the promotion and marketing costs in terms of money, effort, and the time involved. Cost-cutting and increased turnover are the two most important terms for a corporate entity, and corporate branding agency helps a company to accomplish both of them.
• A corporate branding agency also helps in increasing the awareness about the company with an attractive logo, company mascot, taglines and other corporate branding elements. Increased awareness also helps in developing public relations and provides opportunities to collaborate with the world’s top multinational companies.
All these points cater to increased turnover, high conversion rate, broader business scope, and more public recognition. All the factors ultimately lead to above-benchmark results and a sharp rise in profits.
A business should plan and implement all these points with the due assistance of a profound corporate branding agency to enable a persistent rise in their profits and prosper in the long run.
