SEO is vital in digital marketing and cannot overestimate. Maintaining an online presence is significant for both local and global businesses.
SEO tools help you to improve your visibility and engage with your audiences. It can help you track your rankings, provide competitor insight, monitor your performance, assist you in developing SEO-optimized keywords, and increase customer engagement.
In this article, we will look at some of the local SEO tools available on the market. These tools will help you to reach your business goals quickly and efficiently.
Table of Contents
Google My Business
Google My Business is one of the most powerful local SEO tools. Creating one makes it easy for people to access information about your business, such as an address or contact information.
Compare businesses, seek local competitors, and monitor and respond to reviews. Google also includes a “book an appointment” feature for customers, encouraging them to engage with your listing more.
Google Ads Keyword Planner
Google Ads Keyword Planner tool offers several features that can be useful for Local SEO. Though you may use the tool to design PPC campaigns, you can make a note of the competition column, which reveals how competitive ad placement could be for your target keyword.
Google Search Console
Google provides the Google Search Console to help you in making your website Google-friendly. You can also use it to see which keywords Google ranks your site for, as well as how many pages Google has indexed from your site.
This tool can also help you to display the number of clicks and impressions received by your website. The mobile usability section shows all existing usability issues with your mobile site or pages. Check for other errors and indexing issues that your website is experiencing dynamically and take actions to fix them.
Google Analytics.
Google Analytics is a web analytics tool that monitors and reports web traffic to users. The Google Analytics report service displays the number of people that visit your website on a daily. The third-party referrals feature allows you to view what third-party websites brought you traffic, which might help you identify what websites you need to spend more time on. You can also use Google Analytics to measure session duration, bounce rate, and pages per session, as well as get insights from demographic data to leverage in your overall business plan.
Google Trends
Google Trends is primarily used to compare keyword popularity and monitor event-triggered increases in keyword search volume.
Although it is not a standard SEO tool, it provides users with valuable data such as the search volume index and location information. Businesses can use this data to construct targeted campaigns and develop new strategies to outrank competitors.
Google Trends also shows which searches are likely to lead people to your website.
Synup
Synup monitors the performance of your business on search engines, review sites, and local directories. It watches over 200 local search engines and directories to find inconsistent data, assuring that your citations are accurate.
It can also track your web rankings and traffic, notify you when people leave comments and enable you to reply to them, and sync your location data across multiple sites.
SemRush Position Tracking
The Position Tracking tool monitors the ranking of your website for a particular set of target keywords. It is an effective local SEO tool since it can target a specific device type or geographical area.
Compare your overall performance (visibility and expected traffic) with that of your competitors. With the Position Tracking mobile app, you can keep track of all your position tracking campaigns even on the road.
Yext
Yext’s Review Monitoring feature integrates with third-party sites, allowing you to monitor and reply to business reviews from all of your sites from one dashboard. You can also grab authentic first-party reviews from customers and publish them on their websites. Yext also offers powerful tools to help you optimize your business listings with voice search.
Georanker
Georanker has a one-of-a-kind feature that monitors the ranking of websites based on several locations around the globe. It displays this information in heat maps with various colors to show where the website ranks high.
Users can use this data to develop targeted campaigns to improve or maintain their ranking. The local rank tracker indicates the exact location of the user’s selected areas. It also includes a citation tool that enables users to identify the sources of the citations used by their competitors.
GrowthBar (Chrome Extension)
Growthbar is a low-cost local SEO tool that can use either a standalone web app or a Chrome extension. The tool can also monitor a website’s top keywords, which can be beneficial for competitor analysis and local keyword research.
Growthbar also gives insights into a website’s domain authority, allowing you to view and monitor your competitors’ sources. Use the rank tracker to see which domains rank for specific keywords or often appear for certain searches.
SemRush Listing Management Tool
The Listing Management tool makes it easier than ever to add and update your business data in the most significant directories within and outside the country. Once your listings are up, you can use the tool to monitor and update them to ensure they stay accurate and consistent across platforms.
This complete local SEO tool also allows you to track customer reviews, how well your business ranks in your target city, and your current local search performance throughout your target cities. You can even set up the tool to give you location data through email, allowing you to keep on track without logging into the device.
BiQ
BiQ provides real-time rank monitoring for 1000 keywords. It supports multiple languages and includes a mobile app for on-the-go Monitoring.
You can also use it for keyword research to improve your visibility and rankings. Use the rank intelligence function to identify the content gap between your business and its competitors. In addition to these features, BIQ can help you produce ideas for your content and marketing strategies.
Final Thought
SEO tools can boost marketing strategies online for businesses that have physical stores. Driving traffic online is never an easy task; several essential factors to consider if you want to get more traffic. With the correct local SEO tools, you can save time and money while boosting your audience engagement.
AUTHOR:
Jennysis Lajom is an IT graduate, a chemist, an eCommerce business owner, and a Korean drama fan. Her passion for digital marketing led her to a career in graphic design, editing, and social media marketing. She is also one of the resident SEO writers inSoftvire US and Softvire Australia.
