Under orders from the EU, tech giants have launched 11 advertising transparency tools. None of them are fit for purpose, according to a new study from Mozilla. The tools provide libraries of data about online adverts. By exploring the repositories, researchers can identify the funders and techniques behind the ads. At least, that’s the idea. The libraries are obligatory under the EU’s Digital Services Act (DSA), a law designed to safeguard online environments. By shining a light on ad content and targeting, the EU hopes to tackle disinformation and manipulation. The impact could be global. Because platforms often respond to international…
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