These days almost every other business brand has a mobile app presence for reaching out to its customers with the products and services. Increasing competition forced the brands to take app marketing seriously for quickly reaching their customer base.
But even the app world is getting too competitive. With millions of apps just struggling to become visible, it is no longer easy for an app to cut across competition and get traction.
In spite of the competition it has been observed that certain development practices and approaches still pays off in terms of enhanced audience footfall and user engagement. When you create an app from scratch, keep this principle in mind.
Let’s understand these key ingredients that make an app successful.
Table of Contents
Extensive Market Research
A great app idea alone doesn’t guarantee success unless it is found useful by some users. Who are the people who need your app and what they expect from a new app that they don’t get from your competitors? By knowing these you can create value propositions that the app really needs.
To discover the above mentioned aspects, one needs to carry out in-depth market research. The market research will help you know your competitors, their strategies, the expectations of customers, unique value propositions of the app and user reviews.
Offer Real Value
Creating unique value propositions is key to the success of an app. The faster loading speed and performance apart, an app also needs to allow users to complete a task easily than its competitors.
Basically every app product comes as a solution to problems in practical life. How your app solves the problem better than other competitors’ apps makes the value proposition of your app.
More effortless user experience you can offer with your app ontwikkelen the better value you can ensure for your audience.
Simplicity and ease of use
A mobile app should always be user-friendly, easy to use, simple and intuitive for the users. It starts with a simple interface, easy navigation and a lot of white space to reduce visual distractions to a minimum.
When the users need to spend a lot of time understanding how the app really works it appears to be a bad user experience for the users. This often leads to the abandonment of the app.
Keep it free
The vast majority of high engagement apps are free apps. This is simply because people hate to pay for apps. At least the basic app should be free and then upon satisfactory uses users can decide to go for the premium version or can buy additional features.
In-app ads solved the riddle of offering a free as well as profitable app to a great extent. Highly context driven ads in app can actually make an app enjoy steady business conversion while still maintaining its free status for the majority of users.
Concentrate on the core-features
Those apps are the best that just focus on a limited number of features and make them work really well for delivering a superior user experience. This is why it is important to understand the key value propositions of your app and the key features shaping the user experience of the app and do everything to deliver the best.
At the same time it is important to avoid bringing in too many features and instead only bring out the intended user experience with the core features. Irrelevant features that are not required for the core app purpose can only make the user experience complicated.
Offline access
Still the vast majority of apps depend on constant and consistent Internet connectivity. While internet connection is no longer scarce, in outdoor locations, in transport or while on the move the connection problems are often common. This is where offline access to certain app features and content proves to be really beneficial for the user experience.
On the other hand, for native apps and advanced cross-platform apps it has become extremely easier to provide offline access and ease of use without Internet connectivity. Simply advanced caching technology and processing power can make offline access to certain content and features easier.
Fast paced loading and performance
Performance and quick loading speed are two important determinants for any successful app projects. Poor and slow loading speed and a lot of friction in the flow of the app experience can ruin the potential of an app in achieving traction.
Performance bottlenecks and sluggish loading speed alone are responsible for most app users to abandon an app after using the app for once or twice.
Apart from relieving the app from coding errors and bugs, it is important to use a performance optimised information architecture for ensuring a smooth, seamless and high-speed app performance.
Give emphasis to app testing
It is extremely important to make the app go through rigorous testing and QA processes to deliver a spotless and superior app product that instantly find traction and user engagement.
While using automation testing and simulators are parts and parcels of standard testing processes for apps it is extremely important to go through real user testing of actual devices.
Apart from formal QA testing procedures and protocols, it is extremely important to create a feedback mechanism to get market feedback and address the shortcomings through subsequent updates. Let’s not forget that an app only gets perfection through continuous value additions and corrections.
Conclusion
These ingredients that are found in the vast majority of successful apps give you a clear idea of how user experience and relevant solutions offered by an app to a real-life problem dominates the success principle. In the years to come these principles and practices will be the bare minimum standards for any app project to follow.
