Products are being packed for a long time now. In the staring, people used to pack the products just to deliver the product to different places and keep it safe during the journey. The purpose of packaging was not the same as what it is today. Advancement in technology and the latest printing and customization techniques have revolutionized the way products used to be packed. Not only the advancement but the increase in business have also made it necessary for the companies to create packaging that stands out among the competition.
Custom packaging allows companies to create their product boxes from scratch. They can choose the material of their choice, shapes, and sizes that perfectly fit the product and designs that represent the brand in the most effective manner. Customization offers custom shipping boxes and product boxes according to the need of the product and the brand. Not only it fulfills business need but serves people and product of every kind such as you can create your custom gift boxes, favor boxes, and presentation boxes for various events and occasions.
The packaging dynamics have changed drastically with the passage of time, advancement, and the way people look at life and its various aspects. Starting from containment, packaging has shifted towards new dimensions that are more than just the physical aspects of product packaging.
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Customization
It is not the time where every product can be packed in the same boring brown boxes as customers are very well aware of the options that are available in the market in terms of other brands. Every brand these days get custom packaging for their products because of the increase in the competition among the brands.
Customization offer companies with the most versatile options in term of creating packaging from scratch. Products are more than cluttered boxes in today’s world. When it comes to design trends, it has completely changed.
Minimalism
Where product boxes used to be filled with colors, text, images, and other details all at once, it is now more about being precise and minimalistic when it comes to choosing the material or the prints and information that goes on the box.
Minimalism is not about eliminating everything from the box, but it is about eliminating every unnecessary information and excess material that is used to make the box.
Play with Colors
Colors play an important role in playing with the human mind. Companies now use colors to entice customers. For instance, where white shows elegance, black stands for power and authority. Blue speaks for tranquillity, and pink shows excitement.
Brands incorporate colors in their packaging to associate the product and brand identity that helps in better recognition.
Less text more Imagery
An image is twice as effective as a text on custom boxes. Nowadays, companies do not clutter their product boxes with unnecessary text. They use symbols, logos, patterns, or imagery on printed packaging boxes to convey the message behind the brand.
Informative
Customers make their purchases depending on the product packaging as it is the only thing they interact with regarding a product in a first-place before anything else.
The packaging is not just a box, but it works as a salesperson for a brand to represent the product in the market among the customers. Custom packaging boxes are more informative than ever. They are designed in such a way that they make it easy for customers to choose the product in the shortest time.
Functionality
Unlike the old times, custom boxes are made as per the product.
Shapes & Sizes
Custom shapes and sizes play an important role in making packing more functional in terms of keeping the product safe and prevent any potential damage to the product during shipping and handling at the retailer.
Unique shapes like pillow boxes, gable boxes, magnetic closure encasements, and much more help grab the attention of the customers. Custom sizes that perfectly fit the product are proved to be more professional in keeping the product safe and creating a more trustworthy image of the brand in the market.
Durability
No matter how amazing the designs are, no matter how pretty the patterns on the boxes are, no matter how attractive the colors are, if the box is not capable of offering the desired protection, it is of no use.
Strength of Material
Customization offers companies all the means to choose the material that is to be used for custom cardboard boxes. Different materials offer different strength and finish of the box. Corrugated boxes are the strongest of all the other paper packaging and are the most luxurious and finest in terms of quality.
They make perfect custom printed boxes and product boxes to depict the worth and value of the product and the brand if properly designed in a way that represents the brand.
Sustainability
The world we live in is not the world it was meant to be. Non-ecofriendly packaging material has caused a lot of damage to natural resources like a plantation, water, air, and soil. Not only to the natural resources, but it has also caused the death of marine and wildlife.
Recyclable or Reusable
The material that is used to make customized boxes is highly sustainable, as it is a new trend. Companies and especially customers are more inclined and educated towards choosing the material that causes less or no environmental pollution.
Cardboard packaging is highly sustainable. It can be recycled as many times as required, and it is also bio-degradable.
Custom product packaging is not only attractive but also cheap than other alternatives that are available in the market. They are the most versatile, durable, functional, and yet so economical. Plus, you can have customized packaging in the shapes, sizes, and designs that represent your brand, most importantly.