Shopify is a great online platform that has served the ecommerce community for more than a decade. Launched in 2004, this platform shot to the top for its incredible features, great accessibility and the amazing services it provided to the business. Thanks to Shopify, many businesses were able to go global and increase their sales/profits.
While setting up your website on Shopify is exceptionally easy, ranking it on the search engines is a little tough for the average person. We do have professional Shopify SEO services providers who make it much easier for you to rank your website. However, not all of the new Shopify businesses are sold on hiring an SEO service provider.
SEO is exceptionally important for any business to excel, regardless of the platform they choose. You don’t need to have a massive budget to be able to afford SEO services. In fact, there are different types of SEO services that you can apply to your digital marketing to increase your traffic.
From paid ad campaigns to affiliate marketing here are different ways to incorporate SEO into your current digital marketing strategy to increase the traffic on your Shopify store.
Use Social Media Paid Campaigns
Your social media platforms are the best place for you to lure in more traffic to your web store. With the right campaign and best keywords chosen by your SEO expert, you can increase the traffic to your website and turn that traffic into potential sales. You can run paid social media ads to generate high-quality traffic that is organic and sticks. You can spread your brand name around more frequently like this, get more clicks and get visitors to your website. Facebook ads are exceptionally successful in doing so. However, Instagram ads and Pinterest ads are also a great source of generating organic traffic via ad campaigns.
Try Influencer Marketing
Social media is a powerful tool to spread the word around and get more people interested in your brand. If you don’t want to spend money on social media ad campaigns, you can always try Influencer Marketing. The process is very easy. All you have to do is your SEO team to reach out to relevant influencers in the industry to get people to talk about your product. Their followers trust their judgement and often look to their social media pages for recommendations. You can pay them in money or you can simply ask them to post an honest review of your product with your relevant keyword on their page for free, no obligations. This will help you expand your business and increase your traffic at the same time. Plus, you get to have a solid backlink at the same time.
Giveaways and Contest Are an Option
There are some things that you can do to give your business a short-term boost. Hosting giveaways and contests is one of those great ways to spread the name of your brand around. Such viral contests and sweepstakes can help you rake in quick traffic to your website. People will flock to your website because they are expecting a gift at the end of the contest. Make sure to add a hashtag (which can be your keyword) and have the contestants share multiple times. This is a quick and easy way to get people to notice your brand. The contestants will participate, they will engage with you and build trust with your brand; all three of which are exceptionally important for any online business. This is a great incentive to involve new and recurring customers into your business and make sure they spread your name around.
These are just a few things that you can do to increase traffic to your Shopify store. Your SEO expert will be able to share some more effective methods to increase traffic to your Shopify store, so don’t hesitate from asking them to brainstorm some more ideas.
