Backlinks and SEO go hand in hand. Neither of them is complete without the other and that is a fact that all professionals agree on. Neither of them can exist or thrive without the other. You can’t rank your website higher in Google searches without backlinks to support your website.
Backlinks are exceptionally important when it comes to building the credibility of your website and show Google that your website is worth the attention they will want to invest. This is because backlinks are like a virtual connection between you and another website. This is a way to bring in organic search to your website and show Google that people have a genuine interest in your business.
This is the reason why BigCommerce SEO services providers heavily suggest their clients focus on backlinking as much as any other SEO technique as the results garnered from backlinks are beneficial in the long run.
Here is what you should know about backlinks to understand why they are so important in SEO.
It Is How Google Finds You
Backlinks are important because this is how Google finds you. Google spiders use the backlinks you create to find, crawl, and index new websites and pages you create. Creating more backlinks will increase the chances of Google finding out of them and discovering your website. Once Google finds more backlinks to your website, it will start ranking your website higher and increase your potential of ranking on that exclusive first page.
It Manages Your Reputation
Good backlinks are a great way to boost your website’s reputation. Google uses backlinks as a reputation management tool. Google points the users to the most popular website it can find for the search query, which is why backlinks are so important. The backlinks you have, you will have more chances of popping up in Google searches. A website with the most relevant and good backlinks will get better attention i.e. a website with 300+ backlinks is more trusted in Google’s eyes than a website with just 3 backlinks.
Look for Quality and Not Quantity
While the quantity of backlinks matters too, it is the quality of backlinks that will either make or break your website. You want to get backlinks from websites and blogs that are relevant to your business and not the other way around. If the backlinks are coming from somewhere that does not relate to your business, it will be useless. For example, you have a pet food business. If a backlink is coming from a website that caters to plumbing services then it will be considered bad and even useless for Google. The best option for such a business is to get backlinks from pet blogs or pet grooming services.
Increases Traffic on Your Website
This one is a no brainer. Backlinks will bring traffic to your website and make it visible to hundreds of people. Of course, you will have to be careful about where the backlinks come from, but in any care, the traffic on your website will increase and that will increase the chances of you making a sale.
