we’ve fully turned off this experiment. viewers should now be able to access 4K quality resolutions without Premium membership. we’re here if you have other q’s
— TeamYouTube (@TeamYouTube) October 17, 2022
It’s unclear why YouTube has decided to cancel the experiment, but as 9to5Google notes, it was met with a significant amount of negative feedback. Users were understandably far from happy being asked to pay $12 a month or $120 a year to be able to play videos in the highest resolution available on the website. And those who weren’t part of the experiment were concerned that it would make its way to wide release and be a permanent “perk” for Premium subscribers.
YouTube didn’t say whether it’s permanently shelving the idea of locking 4K videos behind a Premium subscription. In a tweet written in Japanese, YouTube invited users to leave a feedback about the experiment, which could help it ultimately decide how to move forward.
Original Story At https://www.engadget.com/youtube-ends-premium-subscription-4k-experiment-054104589.html?src=rss
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